Social Media Analyst

2.19.12//20:46

The Clip Report: tendencias en medios (Steve Rubel)

The Clip Report Volume 1
It’s easy to forget but back in 2008 a lot of people were declaring that the media as we know it was dead - or dying. In fact, one enterprising Twitter user, Paul Armstrong, set up a special account (@themediaisdying) to chronicle the press’ alleged death spiral. Today it has nearly 25,000 followers. Yet, a funny thing happened on the way to the funeral. The media, faced with the threat of extinction, used sheer will and innovation to turn things around. Today the fourth estate is arguably stronger than ever. This even as the global economy sputters. Consider TV. The networks have all aggressively deployed an armada of “second screen” experiences for tablets and smart phones. These apps, which curate Twitter and Facebook streams in a single place, are encouraging live tune in by essentially creating a social show around the show. They’re not alone. Stalwart newspapers like The Guardian and The Washington Post have created immersive news experiences inside Facebook. They’re even syndicating full text stories inside the social juggernaut. The bet as paid off. In just two months since these social news platforms were unveiled The Guardian said it saw site traffic increase by more than a million page views a month. The Post, not to be outdone, has seen a sharp uptick in news readers under 35. And Yahoo is expanding their Facebook integration to many more properties.
Fuente: Steve Rubel

11.01.11//23:16
Perfect for Halloween ;)

Perfect for Halloween ;)

1 ♥

10.28.11//21:19
Tumblr vs. Wordpress vs. Blogger: Fight! →

tamaralucas:

¡Let’s see which one is going to win!

In term of unique visitors, there’s no doubt that Wordpress dominate. But in term of visits to blog site, it’s no so clear: Wordpress and Tumblr are arm wrestling.

The most interesting data for me is about page views in blog sites. From April 2010 Tumblr has breaking the chart and it is completely dominating Wordpress and Blogger in term of page views.

Maybe, that it’s one more reason to have a Tumblr?

What do you think?

2 ♥

10.18.11//18:21
"

Twitter CEO: Promoted Tweets Working “Better Than We Could Have Ever Hoped”

It seems to me the truth moment is here: it’s business time. Twitter will have to prove if it is capable of making money.

2012 will be an interesting year.

"

http://mashable.com/2011/10/17/twitter-ceo-advertising/


10.03.11//22:02
"Yes, #WeTumblr =)
territoriocreativo: #WeTumblr =D (Taken with instagram)"

Tam_Tami’s Tumblr

 

(Source: territoriocreativo)

5 ♥

10.02.11//14:28

The rise of the digital monopolies - The Next Web

Feeding into this social media monopoly is other pretty successful services in their own right, such as Spotify, that is now making it mandatory to have a Facebook account to use its service for new users. With over 800m users, Facebook holds a lot of clout, and it can quite easily stipulate what other services must do to be able tap into its global band of merry users.

Internet gave us more freedom to choose. But in fact we all tend to use the same services around the web.
Once upon a time we used a lot of different services. The rules were not written. Now Google is the verb we use for search, Facebook for friends and we just watch videos on Youtube.


13:15
"

“Facebook does not track users across the web,” – A Facebook spokesperson on September 25, 2011

and

“Generally, unlike other major Internet companies, we have no interest in tracking people.” – Facebook employee on September 25, 2011

v.

“A method is described for tracking information about the activities of users of a social networking system while on another domain.” – Facebook Patent application dated September 22, 2011

Whoops

"

Facebook: Brutal Dishonesty « UNCRUNCHED

Say something, do the opposite. 

By the way, we should pay attention to the new Arrington’s blog: “Uncrunched”. After being fired from the blog he founded he started this new site. And he is starting with a lot of content.

Which are barriers to entry in this business? Maybe the Techcrunch brand won’t be enough to face Arrington’s power.

1 ♥

10.01.11//11:44
Three ideas I had (or read some time ago) have been confirmed with this infographic:
Twitter people are old. Of course, not elder people. But 47% of Twitter users have children.
Twitter is used (mainly) by high (and medium-high) class people. 30% of users have an annual household income over 100,000$. I think of myspace now: it is almost the opposite.
Most of the users are not “heavy users”. 81% follow less than 100 accounts, 20% are empty accounts and 5% of the users create 75% of the content.
(via A Visual History of Twitter [INFOGRAPHIC])

Three ideas I had (or read some time ago) have been confirmed with this infographic:

  • Twitter people are old. Of course, not elder people. But 47% of Twitter users have children.
  • Twitter is used (mainly) by high (and medium-high) class people. 30% of users have an annual household income over 100,000$. I think of myspace now: it is almost the opposite.
  • Most of the users are not “heavy users”. 81% follow less than 100 accounts, 20% are empty accounts and 5% of the users create 75% of the content.

(via A Visual History of Twitter [INFOGRAPHIC])


9.30.11//00:09

A new edition of Socialnomics, the best promotion tool ever created for a book ;)

The video is great, but in my opinion is too overhyped. Of course, if Facebook were a country it would be the third-largest. So what? There are a lot of people walking around the street and it doesn’t mean anything for your business.

But the video is great. I prefer the music from the previous versions, but this is ok. Enjoy, but don’t believe “all the smoke”.


9.28.11//15:12
A muchos usuarios no les convence el nuevo Facebook →

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